EMBA-Global Asia - Elective portfolio

EMBA-Global Asia - Elective portfolio

The elective component of the EMBA-Global Asia curriculum has been designed to expand your global perspectives still further. You can customise the programme to your individual needs, choosing from the wide elective portfolios of the three schools.

You can choose eight courses from the extensive EMBA-Global Asia elective portfolio, which is made up of:

  • the elective courses offered by London Business School, The University of Hong Kong and Columbia Business School (these are offered in block week and alternating Friday/Saturday formats)
  • one required, and one optional, international seminar or assignment
  • an independent research course, which may involve independent study or management report.

As well as giving you the opportunity to explore specific subjects or geographical areas in greater depth, electives are also an opportunity to broaden your network further as you share ideas with students from the other master's degree programmes at each of the three schools.

Information may be changed or updated at any time without prior notice.

Elective Portfolio Summary

Accounting

  • Corporate Transactions and Financial Modelling

    Provided by: CBS

    Format: Block week

    The main objective of this course is to acquire a lasting ability to successfully understand, analyze, model, value and creatively think about LBO, M&A, IPO/SEO and restructuring activities. Students will (1) learn structural,
    accounting, regulatory, taxation, institutional and process-related aspects of different transaction types, (2) understand in valuation and advanced financial statements analysis and (3) learn to prepare full-blown operating and financial models. We use these models to value transactions and to explore the impact of different deal structures, accounting choices, operating assumptions and financing decisions, e.g. on firm value, liquidity, profitability, returns, and other financial statement ratios.

  • Financial Statement Analysis & Valuation

    Provided by: CBS

    Format: Block week

    This course helps students understand how firms communicate through financial statements. They
    learn how to: (1) use financial statement analysis as an integral part of the strategic analysis of firms; (2) interpret financial statements, analyze cash flows, make judgments about earnings quality and uncover hidden assets and liabilities; (3) apply financial statement analysis prospectively to forecast and value firms by applying modern
    accounting-based technologies.

  • Immersion Seminar: The Financial Services Industry

    Provided by: CBS

    Format: Block week

    This one week immersion seminar will provide a broad based understanding of the financial services industry and consider fundamental questions about its’ future. This is an industry in the midst of dynamic change at all levels. This course will look to define both the opportunities and the perils which lay ahead in the Financial Services Industry by interactive dialogue, analysis and exposure to faculty and practitioners, both on campus and at institutions.

Economics

  • Financial Markets, Central Banking & The Economy

    Provided by: CBS

    Format: Block week

    This is a lecture course that is intended to help you understand the role that financial markets play in the business environment that you will face in the future. It also provides an understanding of the underlying institutions that either help financial markets work well or that interfere with the efficient performance of these markets. This course develops a series of applications of principles from finance and economics that explore the connection between financial markets and the economy. In addition, it will focus on many public policy issues and examine how the most important players in financial markets, central banks, operate and how monetary policy is conducted. The course will have a strong international orientation by examining monetary policy in many countries and possible reforms of the international financial system.

  • Globalization & Markets & the Changing Economic Landscape

    Provided by: CBS

    Format: Block week

    This course analyzes the underlying forces that have led to globalization and identifies its effects, particularly in developing countries when and why it has had the adverse effects that its critics claim and when and why it has had the positive effects that its proponents argue for. It also examines the need for international collective action, discusses the structure and conduct of international economic organizations and assesses the extent to which they are to be blamed for the failures of globalization or should take credit for its successes.

  • The Private Sector & International Development

    Provided by: CBS

    Format: Block week

    This course provides a framework for studying the role of the private sector in international development, and risks, challenges and opportunities that loom large in developing countries for private sector actors. The framework derives primarily from the field of economics. Focusing on non-market factors that influence private sector behavior in the developing world, we will integrate the latest research with specific examples.

  • The Psychology and Economics of Consumer Finance

    Provided by: CBS

    Format: Block week

    This course will examine markets for borrowing (mortgages, credit cards, peer-to-peer lending, payday loans), saving (401(k)s, strategies to promote saving, optimal asset allocation), and insurance (including life, health, and longevity). We will emphasize both how people do and how people should make financial decisions, and the implications for financial services firms. We will use the tools of traditional economics, behavioral economics, and psychology to better understand consumer financial decisions, current and possible future financial products, the consumer finance industry, and financial public policy.

  • Asia and the new Global Economic order

    Provided by: HKU

    Format: Block week

    The overall objective of the course is to infuse thought processes and inspiration for EMBA participants to gain a holistic sense of business leadership – including business acumen, sound global knowledge, an ethical compass, and a true sense of citizenship. The course will begin with a broad in-depth historical perspective on the rise of great powers. The course will then look at the forces, trends and challenges facing the “new Global Economic order” and set out scenarios on future developments. It will focus in some detail on the structures and achievements of global governance – especially in relation to global trade, finance, society (poverty) and environment – with emphasis on Asian dimensions and perspectives. In addition to the structures of global governance, there will be discussion on the values that may lie behind the construction – or destruction – of a global market in a global village. The conclusion will be on leadership, specifically on the elements needed to establish the qualities of “global business statesmen and stateswomen”.

  • Asian Business and Economics

    Provided by: HKU

    Format: Block week

    This course will examine important and timely business and economic issues facing various Asian economies. For these economies, the course will focus on their business management practices; their economic structures; the roles of foreign direct investment and multinational corporations; the importance and characteristics of foreign trade; the economic development and growth of the countries; politics and the policies of their governments; as well as their high-technology industries. Economies to be highlighted include Japan, South Korea, China, India, Taiwan, Singapore, Hong Kong and Vietnam. Trade and financial linkages and comparative references will also be made to other economies such as the United States, Latin American economies and economies in Europe.

  • Energy: Markets, Models & Strategies

    Provided by: LBS

    Format: Block week

    This course provides an introduction to an industrial sector of worldwide importance, and one in which there are now many business challenges through market restructuring and the development of low carbon technologies. Topics Covered: The energy commodities: oil, gas and electricity pricing processes; Geopolitics and global markets for oil and gas; Power system economics, regulation and market liberalisations; Infrastructure investment in the energy sector; Understanding value creation and the energy supply chains; Carbon finance, renewable finance and low carbon technologies.

  • Understanding the Internationall Macroeconomy

    Provided by: LBS

    Format: Block week

    The purpose of this course is to familiarise you with the workings of the global economy and the main factors that determine the financial health of corporations and nations. We will consider a range of questions such as what makes countries rich; how does technology affect the economy; what is the role of trade in influencing national wealth and corporate performance; what are the determinants of exchange rates and inflation; why do business cycles occur; and what are the principles and motivation underlying monetary and fiscal policy.

  • World Economy: Problems and Prospects

    Provided by: LBS

    Format: Block week

    The aim of this course is to provide you with the knowledge of what the major issues affecting the global economy and financial markets are likely to be in the next five years and beyond. Rather than focus on a description of the world economy through macroeconomic forecasts, the aim is to understand the broad factors that shape the progress and risks of the global economy. Therefore, as well as providing a deeper insight into policy and market issues, the course aims to give you greater experience in applying analytical tools developed during Understanding the International Macroeconomy (or a similar basic macroeconomics course) as well as extending your existing theoretical toolkit.

  • Economics of Health Care & Pharmaceuticals

    Provided by: CBS

    Format: Block week

    This course will provide a framework for understanding the economic factors underlying the health care system and the interaction of its agents. For several reasons, standard economic models are not adequate to understand markets for health care. The course will focus primarily on the structure and economics of health insurance and the demand for health care, pricing of drugs and hospital services, cost-benefit analyses employed by payers and consumers of health care products and services, mechanisms used for paying physicians and its impact on the provision of care, and the role of information in the selection and provision of medical goods and services.

  • Economics of Strategic Behavior

    Provided by: CBS

    Format: Block week

    Taught by Professor Bruce Greenwald, this course examines the underlying economics of successful business strategy: the strategic imperatives of competitive markets, the sources and dynamics of competitive advantage, managing competitive interactions, and the organizational implementation of business strategy. It offers excellent background for all consultants, managers and corporate finance generalists.

Entrepreneurship

  • Entrepreneurial Game

    Provided by: CBS

    Format: Block week

    The Entrepreneurship Game is a role?playing class in which the professor is the moderator and the students play two simultaneous roles of entrepreneur and venture capitalist (VC). This workshop focuses on the "magical moment" in which an idea becomes a funded enterprise.

  • Global Entrepreneurship

    Provided by: CBS

    Format: Block week

    This course surveys the key issues in forming and operating a venture that is global in one or more important respects from a very early stage. The first part of the course will illustrate the four main models of global entrepreneurship with real life examples from the author’s research, and identify the key success factors for each model. The second part of the course will focus on the practical competencies entrepreneurs need to function effectively in global settings.

  • Entrepreneurship in Emerging Markets

    Provided by: LBS

    Format: Block week

    This course is intended to equip students with useful tools and frameworks for navigating the uncharted and stormy waters, as well as several distinctive pitfalls that lurk therein, which entrepreneurs in such markets often encounter. In terms of the endemic levels of uncertainty and the scope and scale of the opportunities available therein, the elective entrepreneurship in emerging markets may be thought of as “entrepreneurship on steroids.”

  • Entrepreneurship Summer School

    Provided by: LBS

    Format: Block week

    Entrepreneurship Summer School challenges participants to conduct mentored due diligence and thereby robustly research and shape an entrepreneurial opportunity of their choice.  At the end of the course the participant delivers, ‘an evidence-based snapshot of the viability of their venture’, delivered to a panel of experienced entrepreneurs and investors. Each of the Summer School sessions engages you in learning and putting to work one or more of the skills you’ll need to assess, shape and present an entrepreneurial opportunity and to become a successful entrepreneur.

  • Financing the Entrepreneurial Business

    Provided by: LBS

    Format: Block week

    This course will cover the following: Valuation techniques and when they are applicable; Raising equity capital
    Pricing and structuring financings; Multiple rounds of financing & preserving one’s equity; Venture capital as a business Investor considerations and pitfalls; Exiting – IPOs, trade sales and related transactions; Non-financial factors affecting valuation.

  • Pathways to Start-up success

    Provided by: LBS

    Format: Block week

    Pathways to Start-up Success is an intensive course that equips participants with the skills and mind-sets to successfully develop entrepreneurial ventures. We will cover tools that will aid you in navigating key entrepreneurial challenges, which I term ‘the entrepreneurial silent killers’. This course will explore the decision to launch an entrepreneurial venture, as well as the choices associated with forming and growing the core founding team. Second, this course will chart pathways to start-up success in the face of high levels of uncertainty and limited financial resources. The course will introduce frameworks that assist in orchestrating resources effectively. 

  • Starting & Running An Entrepreneurial Company

    Provided by: CBS

    Format: Block week

    In this course we will cover all aspects of starting, buying, building, running and exiting from an
    entrepreneurial company. We'll be exposed to varied styles of entrepreneurial leadership; we'll learn
    how to create an effective corporate culture and how to empower the people on our team. We'll learn
    why selling and marketing are vital to the success of entrepreneurial companies and how to
    implement selling and marketing strategies. We'll cover everything from raising cash, setting up a
    company, taking on partners, dealing with families and other practical lessons.

Finance

  • Advanced Corporate Finance

    Provided by: LBS

    Format: Block week

    This course provides a comprehensive examination of selected corporate finance issues. It focuses on the design of financial policy, financial transactions and the valuation of firms, both in the United States and internationally. Topics may include security issuance, debt policy and liability management, dividend policy and share repurchases, design and valuation of equity-linked instruments, private equity and venture capital financing, leveraged buyouts, mergers and acquisitions and financial restructuring. It is excellent preparation for any career in finance but has particular applicability to the career paths mentioned under Corporate Finance and Private Equity.

  • Asset Management

    Provided by: CBS

    Format: Block week

    The course provides students with a fundamental understanding of the principles and analytics of asset management as applied to both institutional and private clients. This course will be of great interest to anyone aspiring to a career in asset, portfolio, private wealth, endowment, or pension fund management. A fundamental understanding of the issues in asset management, whether institutional or private, will also be helpful in other areas of finance such as investment banking, insurance, accounting and personal finance. In addition, students will learn how to better manage their future personal wealth.

  • Business Law

    Provided by: CBS

    Format: Block week

    This course is an application oriented class that provides the business professional with an understanding of certain critical legal concepts that are an integral part of the decision-making process for a business enterprise to operate effectively in the United States. The purpose of this course is to provide the student with a framework that will enable the student to identify legal issues that arise in a variety circumstances during the “life cycle” of the business enterprise beginning with the formation of the business enterprise through the dissolution of the business enterprise through sale or bankruptcy. This course will focus primarily on the legal regime in the United States, although the laws of other jurisdictions will be noted where appropriate.

  • Entrepreneurial Finance & Private Equity

    Provided by: CBS

    Format: Block week

    The course uses a two-pronged approach to the study of entrepreneurial finance. First, we will analyze principles of corporate finance, valuation, and coordination and control of firms, with an eye toward developing the tools and concepts of entrepreneurial financial management. Second, we will use cases on firms at different stages of their life cycle to illustrate how these tools and concepts may be applied in practice. In following these two approaches, we will examine the case dynamics and decisions from the viewpoint of both the entrepreneur and that of the investors to understand their motivations, objectives, and considerations.

  • Mergers & Acquisitions

    Provided by: CBS

    Format: Block week

    The course will seek to apply basic finance principles and analytical techniques to actual problems likely to be encountered by senior management of major corporations or those who are the advisors to such management in the context of an M&A transaction. Whether or not the student "practices" M&A, the course affords the student an insider's look into what is undeniably a major force on today's corporate landscape. At the conclusion of the course, the student will have gained an appreciation for the role M&A plays on today's corporate landscape and have formed an opinion as to whether or not an M&A transaction "makes sense" for the firm. 

  • Real Estate Finance

    Provided by: CBS

    Format: Block week

    This course provides students with a comprehensive understanding of real estate valuation, cycles, markets, investments, and decision making, using modern finance and economics tools. The bulk of the course covers income-producing (commercial) property, although we will discuss residential housing as well. This course provides a unified finance-based framework to answer real estate investment decision-making problems encountered in the real world.

  • Speculation, Crises, and Behavioral Finance

    Provided by: CBS

    Format: Block week

    The course will cover both the psychological insights and their applications to finance. This course will help students 1) improve their understanding of financial markets and the relation between human behavior and asset prices, 2) understand and improve their own decision making processes, 3) gain insights into the motives and modes of behavior of colleagues and employees, and 4) acquire marketing skills especially in the financial services domain.

  • The European Financial Crisis

    Provided by: CBS

    Format: Block week

    The objective of this course is to provide students with a better understanding of the European financial crisis. Starting with a background of the European Union and the Euro, continuing with an overview of the crisis and finishing with the potential options available to policy and decision makers and the potential impacts and unintended consequences of selected decisions.

  • Value Investing

    Provided by: CBS

    Format: Block week

    This course is designed to develop the approach to investments and security analysis pioneered by Benjamin Graham and David Dodd. The course details the comprehensive statistical evidence in favor of such an approach and the types of investments that are likely to be fruitful targets of a value approach. The course focuses on an approach to determining intrinsic values in practice that has the advantage of segregating valuation information by reliability level and using only the most reliable information as a basis for investment decisions in order to obtain a "margin of safety."

  • Advanced Corporate Finance

    Provided by: CBS

    Format: Block week

    This elective’s main aim is to enable you to apply the tools developed in basic Finance courses to real Corporate Finance situations. You are already familiar with the material from prerequisite Finance courses (capital structure, valuation, CAPM, option pricing, etc.). Therefore, we will mainly focus on practical applications, discussing the usefulness as well as the limits of these concepts and tools. It also enables you to apply the theoretical concepts in finance, covered in the basic finance courses, to problems in the area of corporate finance with all the complexities that the real world entails.

  • Behavioural Finance

    Provided by: LBS

    Format: Block week

    Over the past decades, the field of finance has developed a successful paradigm based on the notions that investors and managers are rational and that the market is efficient. In recent years, however, anecdotal evidence as well as theoretical and empirical research has shown this paradigm to be insufficient to describe various features of actual financial markets. In this course, we explain financial market phenomena by incorporating institutional, social, cognitive, and emotional biases to the traditional paradigm. This broader perspective is called behavioral finance.

  • Distressed Investing

    Provided by: LBS

    Format: Block week

    Financial assets are "distressed" when their value is severely depressed for a reason particular to the issuer and not because of general market conditions. The most common situation is a bank loan or bond on which the issuer has defaulted on payments of interest or principal. Distressed asset investing is undertaken by a small number of firms and the knowledge on how to implement the strategies successfully, particularly control investing, is very limited. This course allows students to understand this most innovative and influential area of corporate finance and private equity activity globally. It also aims to teach best practices in the field with reference to case studies, practical examples and lessons learnt. The course will draw from the experience of principals at Oaktree Capital Management, one of the world’s premier distressed debt and restructuring firms.

  • European Financial Markets

    Provided by: LBS

    Format: Block week

    The European Union has long been the world's leading case of economic integration. Since 1990 it has been progressing towards an integrated financial area, culminating in monetary union (EMU) and the Financial Services Action Plan. Now the Eurozone debt crisis has partly reversed this process, with major consequences for the business environment. The course will explore and go through various key issues such as: How does the European Central Bank differ from the Fed; Will the euro compete with the dollar as an international currency; Can European capital markets challenge the US for international portfolio managers and non-European issuers; Will Europe soon have serious venture capital and junk bond sectors etc.

  • Financial Statement Analysis

    Provided by: LBS

    Format: Block week

    This course is aimed at providing students with practical application of the accounting knowledge gained in the core financial accounting course.  The core accounting courses focuses on preparing financial statements, while this course focuses on reading and interpreting the financial statements. The purpose of this course is to give the foundation for  analysing and interpreting financial reports, construct measures of financial performance and analyse the reporting choices made by companies.

  • Managing Corporate Turnarounds

    Provided by: LBS

    Format: Block week

    This course deals with the management issues that arise when a firm needs to embark on radical change to ensure its survival. The course is about strategy and leadership in real time. We’ll try to help you understand how turnarounds work; what are the different types of turnarounds; what to do to lead a successful turnaround; who the main types of players are in the turnaround environment and how they can add value; what are the main concerns when you are trying to turn an organization (or an organizational unit) around; and what are the priorities and specific actions you need to take.

  • Mergers, MBOs & Other Corp. Reorgs

    Provided by: LBS

    Format: Block week

    This course will introduce you to the most important concepts in the field of corporate reorganization.  We will spend the bulk of our time analysing four types of reorganizations: mergers and acquisitions, leveraged buyouts, divestitures, and distress-related corporate restructurings.  The course’s conceptual framework will draw from the latest academic research in the field.  We will then apply the key concepts associated with each type of reorganization to one or more real-world situations.  We will also discuss a number of institutional details associated with each type of reorganization, since these details will be useful to you in your careers.

  • Private Equity & Venture Capital

    Provided by: LBS

    Format: Block week

    This course covers the main concepts, techniques, instruments and institutions involved in the private equity investment. We present a broad set of deals to gain familiarity with the private equity investment model and the opportunities set.  Specific themes include the structure and strategy of the private equity firm, valuation, financing, deal processing, and harvesting.  A strong emphasis is given to deal making in emerging markets. A strong emphasis is devoted to the control style in private equity thereby benefiting a large class of corporations and organisations such as family businesses, family offices and sovereign wealth funds.

  • Project Finance

    Provided by: LBS

    Format: Block week

    This course will use the principles of corporate finance and the lens of market imperfections such as agency costs to examine how project finance can add value. Students will apply project finance techniques and principles to gain a deeper understanding of the way that large-scale projects are structured, valued and financed.  Students will work through a series of case studies to apply project finance principles and valuation methods to real-life projects. By the end of the Project Finance elective course, students will have a framework for understanding the many ways in which project finance can mitigate specific risks and provide incentives, while also assessing the limitations of such structures.

  • Real Estate Finance

    Provided by: LBS

    Format: Block week

    The objective of this course is to provide the students with the concepts and tools necessary for understanding real estate markets and for managing real estate assets, with a focus on value creation. Most of the course will focus on commercial real estate, although we will discuss residential property as well. The main topics of the course are real estate markets analysis, valuation, financing, and other topics in real estate finance. The course will have, to the extent possible, an international focus.

  • Topics in Asset Management

    Provided by: LBS

    Format: Block week

    Global assets under management exceed $80 trillion. Where does the money come from and where does it go? In this course, we will take a tour of the world of asset management, together we will look at the investment challenge through the eyes of the investment professional, the corporate plan sponsor, the endowment trustee, the sovereign wealth fund, the private banker, the investment consultant, and the executive management of asset management firms. After this course, you will know more about asset management in practice. You will be better prepared for a career in investment or one in which investors are your clients.

  • Capital Markets and Investments

    Provided by: LBS

    Format: Block week

    This course is to introduce the principles of asset valuation from an applied perspective. The majority of the
    class is concerned with the valuation of financial securities. The valuation issues to be discussed are heavily used in portfolio management and risk management applications. This course will help you develop the following concepts: arbitrage, the term structure of interest rates, diversification, the Capital Asset Pricing Model (CAPM), efficient and inefficient markets, performance evaluation, and derivative securities, particularly options.

  • Private Equity: Growth Equity & LBOs

    Provided by: CBS

    Format: Block week

    The primary focus of the course will be to expose students to the analytical processes used to evaluate venture-stage, growth equity, and leveraged buyout transactions. Accordingly, it will combine many of the fundamental skills that have been introduced in the EMBA Program (e.g., financial statement analysis, valuation, industry analysis, macroeconomics, operations, strategic management and organizational dynamics). Other topics to be covered during the course include how to negotiate term sheets, structure deals, build financial models for different types of transactions, evaluate different financing structures and conduct due diligence.

Management

  • Developing QI: Responsive Decision Making Through Quantitative Intuition (QI)

    Provided by: CBS

    Format: Block week

    The goal of this workshop-style course is to teach the systematic framework to make smarter decisions under uncertainty -an emerging area called quantitative intuition. Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us in today’s data-rich environment. The pace of business demands decisions to be made at a faster rate, however these decisions are often made by consensus that reflect a flight to safety rather than a bold decision acting as a catalyst for change.  To make bold decisions, the manager needs the skills to quickly extract the insightful bits from the fire hose of information. This course will focus on how to gather, understand, and find value in data across the business continuum, rather than teaching data analytic tools.

  • Executive Leadership

    Provided by: CBS

    Format: Block week

    The goal of this course is to help you develop your leadership potential. Beyond intelligence and technical savvy, what separates leaders from average managers is a set of individual skills, such as the ability to make sound decisions under ambiguous circumstances, and a set of social skills, such as the ability to build productive working relationships among team members. This course identifies these critical individual and social skills and illustrates how you may use them to gain an extra edge in your career. The emphasis of this course is on organizing, directing, motivating and influencing other people within, and outside of, your organization.

  • Family Business Management

    Provided by: CBS

    Format: Block week

    This course will explore the business, personal and family issues found in family owned and managed companies. The managerial, strategic and organizational complexities in these firms are also analyzed. Through case studies, lectures, research and guest speakers, we consider a wide range of questions including succession and the transfer of power among generations, the intersection of business and family strategy, entrepreneurship, sibling rivalry, attracting and retaining non-family talent, estate planning, financing the family owned enterprise, etc.

  • Leading Others From The Inside Out

    Provided by: CBS

    Format: Block week

    The course emphasizes this “inside out” approach to leading others by exploring the role that a person’s inner life plays in shaping their behavior, and providing insights and tools through which we can uncover and help re-sculpt the inner life of the people we lead, in order to get them to engage in the behaviors we believe are central to achieving a common objective.

  • Lean LaunchPad

    Provided by: CBS

    Format: Block week

    This course provides real world, hands-on learning on what it’s like to actually start a high-tech company. Our goal is to create an entrepreneurial experience for you with all of the pressures and demands of the real world in an early stage start up. You will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. You’ll work in teams learning how to turn a great idea into a great company. You’ll learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, based on the customer and market feedback you gathered, you would use agile development to rapidly iterate your product to build something customers would actually use and buy.

  • Media Platforms and Content

    Provided by: CBS

    Format: Block week

    The purpose of this course is to provide an overview of the various media industries, highlight the common characteristics mentioned above and familiarize students with the key drivers of industry dynamics. Specifically, the course has three distinct objectives. First, it intends to survey the media industries to make sure that students have a broad understanding of the various media sectors. Special emphasis is given to describing the important platforms that largely define a media sector’s ecosystem. The course covers all content domains, from entertainment and news to B2B content (information). Second, it intends to provide students with relevant experience in “media industry analysis”. This experience is important for other elective classes offered by the Media and Technology Program, which are often based on company projects within specific media sectors. Finally, it intends to discuss the fundamental drivers of the media industry in terms of consumer psychology/behavior, key economic drivers and also relevant historical background.

  • Napoleon's Glance

    Provided by: CBS

    Format: Block week

    This course offers a key skill for strategy, leadership, and decision-making in business, your career, and your personal life. Other courses teach the science of management, through analytical tools and techniques: this course teaches the art, through strategic intuition – otherwise known as Napoleon’s glance. This course helps you see how coup d’oeil works and how to apply it. We learn where strategists get their strategy, where entrepreneurs get their ideas, where visionaries get their vision, where creative insights come from, how leaders know where to lead to – and how you too can prepare for, recognize, and seize on opportunities of all kinds. Strategic intuition is a simple idea, but it’s difficult to use to full advantage in specific situations. You will continue to learn it all your life: this course gives you a step along that path and you will gain insights, tools and techniques.

  • Personal Leadership & Success

    Provided by: CBS

    Format: Block week

    Personal Leadership integrates three sources of insight on mastering one’s inner environment – (a) Recent Scientific Advances (from psychology, neuroscience, and cognitive behavior therapy), (b) Inner Lives of Great Achievers (such as Lincoln, Gandhi, Mandela, Churchill, Martin Luther King, and Michael Jordan) and (c) Personal Reflections and Applications.

  • Turnaround Management and Corporate Restructuring

    Provided by: HKU

    Format: Block week

    This course provides a practical guideline for turnaround, crises and change management initiatives. It is aiming at managers and top-managers, consultants and task force members, which are facing the severe challenges of a turnaround or want to prepare for this or are facing an immanent distress in their companies, or private equity investors taking management control.

  • Businesses and Careers of the Future

    Provided by: LBS

    Format: Block week

    The objective of this course is to understand how work and career will transform over the coming decades. This is explored in three ways: how the context of work and organizations is shaped by the forces of globalization, technology, demography, societal changes and resource constraints; the impact this will have on organizations and the ecosystems of knowledge and talent; and what it means for individuals and how they prepare for their future. A particular focus of the course is on the individual student and the way they will use insights from the course to plot their own life and career trajectory.

  • Communications

    Provided by: LBS

    Format: Block week

    Examine the objectives behind communications, identify issues that stand in the way of leaders and explore insights that reveal human observations and truths. You analyse and articulate the best way to respond to these human insights. You also practise developing more potent organising ideas for both internal and external audiences.

  • Going to Market: Managing the Channel and Sales Force

    Provided by: LBS

    Format: Block week

    This course starts with the basic premise of how to manage a firm’s go-to-market approach. How should a firm best choose whether to sell directly to the customer or use an indirect channel (e.g. retailers)? And how can it align the channel strategy with customer needs and the product lifecycle?

    The course then looks at a second and likewise fundamental question: How to manage a firm’s sales force. U.S. companies alone spend more than $800 billion on sales forces each year - almost three times as much as on advertising. In addition, the sales force is the face of the company and has a direct effect on a company’s sales and profitability. To understand how firms can improve their sales force productivity, we focus on two aspects. We first discuss how companies can think about sales force sizing and the challenges they face when adjusting the size and structure of their sales force. Second, we look at sales force compensation, a key driver of sales force motivation.

  • Managing & Marketing Innovation

    Provided by: LBS

    Format: Block week

    This course will cover the following topcis: Identifying, initiating, and responding to breakthroughs, disruptors, and radical innovations; Understanding customer adoption and engineering strategic reversals; Organizing for innovation; Fighting standards battles, and leveraging the power of network; Internalizing external sources of innovation; Entering new markets, and ensuring product take-off; Leveraging innovation across borders.

  • Managing Healthcare

    Provided by: LBS

    Format: Block week

    With increased demand and pressure to reduce costs, healthcare delivery systems across the globe are under pressure to find ways to increase quality and widen access, while simultaneously reducing cost. The aim of the course is to explore the challenges these competing goals create and to throw light on how they can be best managed. In so doing the course seeks to identify opportunities in health care for managers, entrepreneurs and policy makers. This course draws substantially from the research and consulting expertise of the team of instructors teaching it.

  • Managing Sport and Entertainment

    Provided by: LBS

    Format: Block week

    This elective focusses on the business of sport and entertainment. The aim is to develop understanding and skills in the strategic, operational and marketing management of these two related and converging sectors. It is designed to foster strategic and operational thinking in a rapidly professionalizing area and one that is key to future economic growth.

  • Paths to Power

    Provided by: LBS

    Format: Block week

    This course is designed so that you will learn concepts useful for understanding power and influence, and ways to analyze power dynamics in organizations. Even more importantly, the course encourages you to think about and develop your own personal path to power (which can include, of course, a path away from power), as well as to develop your skills in exercising power and influence.

  • Project Management

    Provided by: LBS

    Format: Block week

    Project management provides organisations with a powerful tool that improves its ability to plan activities, controls the ways in which it utilises resources, and minimises risks. This course is aimed at professionals launching and managing these projects, who must understand the concepts, methods, techniques and tools that support modern project management, which will be introduced in this course. 

  • Leadership Through Fiction

    Provided by: CBS

    Format: Block week

    This course will use fictional narratives (novels, plays, screenplays, poetry), supported by nonfictional texts, to evaluate a variety of challenges that face developing business leaders. The course will build the leadership resources of each student by offering them the opportunity to live through the experiences of literary, stage and screen characters, reflecting on how the characters successfully or unsuccessfully guide and motivate themselves and others toward desired goals.

  • Managerial Negotiations

    Provided by: CBS

    Format: Block week

    This course has two purposes. First, we will discuss and apply theories developed as guides to improving negotiating. Secondly, students will develop and sharpen negotiating skills by negotiating with other students in realistic cases. This version of Managerial Negotiations offered by the Decision, Risk and Operations Division provides a unique blend of both qualitative and quantitative analyses to address a wide range of topics in negotiations and decision making.

  • Power & Influence

    Provided by: CBS

    Format: Block week

    This course has four very concrete objectives bearing directly on what you are doing currently: 1) To help you articulate clearly your political objectives in your current work or in your next endeavor if you are making a current career switch; 2) To help you map out the political landscape in your job, which you will need to navigate politically in order to attain your political objectives; 3) To understand the bases of power you have, and whether they are sufficient to attain your political objectives or whether you need to develop more power; 4) To help you develop a concrete political action plan that you will start implementing during the course. A plan that specifies, carefully, the political influence tactics you will need to employ to reach your objectives.

  • Turnaround Management

    Provided by: CBS

    Format: Block week

    This course provides students with a perspective on identifying and remedying turnaround business situations, that is, established businesses experiencing operational, financial and managerial difficulties. Students learn, from the standpoint of a general manager, how to distinguish between "troubled" and "crisis" companies and how to use both qualitative and quantitative tools to effect solutions.

  • Sports Analytics

    Provided by: CBS

    Format: Block week

    This course is an examination of the most advanced applications of management methods, in particular statistical, data analysis and operations research/management science techniques. The structure of the course is to examine the use of them to four main areas of interest: player performance measurement, in-game decision-making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management etc. Emphasis will be place on not only how the application of Analytics has improved each of these situations, but how those decisions relate to business decisions in any other field of commerce.

  • Creativity in Business

    Provided by: LBS

    Format: Block week

    This course will cover the following: Develop an organisation or brand Purpose; Reawaken your own creativity and that of your team; Find new ways to unearth fresh, surprising insights to power your brand Purpose; Develop ideas capable of transforming and organising a business or brand; Catalyse that Organising Idea from inside; Assess the resilience of your organisation’s story etc.

Management Strategy

  • Technology And Operations Strategy

    Provided by: CBS

    Format: Block week

    This course focuses on the roles technology & operations play in the development and implementation of strategy. This course takes a new look at strategy formulation/implementation: we will focus on a firm's key operational and technological decisions (e.g. processes, capacities, digital technologies, project management, supply chains) in order to understand how effective the firm's resulting operational capabilities (e.g. cost, quality, flexibility, delivery) match the markets it strives to serve. Conversely, we will also consider how to translate a business strategy into a set of actions and how these actions can be measured and supported for continuous improvements.

  • Multinational Strategy in China

    Provided by: HKU

    Format: Block week

    This course is to cover some of the key strategy issues that multinationals need to deal with when they operate in China. It applies and synthesizes the knowledge of competitive strategy and international business to the setting of China. And the course is almost entirely delivered through analysis of cases, many of which are developed by the instructor himself.

  • Achieving Strategic Agility

    Provided by: LBS

    Format: Block week

    The course is structured in two parts. The first part examines the need for agility and the three different forms of agility that we see in companies. The second part focuses on the “capabilities” that companies need to put in place to become agile – including a more fluid approach to decision making, the ability to sense and response to opportunities quickly, a modular way of organising, and a more agile set of management processes. The course also includes a couple of integrative case studies that examine how these various elements fit together in practice, as well as a discussion of the “dark side” of agility.

  • Corporate Strategy

    Provided by: LBS

    Format: Block week

    This elective addresses the topic of strategic analysis at the corporate HQ level in such multi business companies, which is qualitatively very different from strategy at the individual business unit level (the focus of Strategy I). The primary aim of this course is to help students assess corporate strategies and develop superior ones. The course is particularly useful for those intending to work in and eventually lead Corporate Headquarters in multi-business groups.

  • Strategic Innovation

    Provided by: LBS

    Format: Block week

    This course is the discovery of a different business model in an existing industry that attracts new customers to the offerings of that industry and so enlarges the economic pie. This kind of innovation tends to be disruptive to established firms and therefore poses several interesting challenges to them.  We will examine strategic innovation from the perspective of an established company and focusing on how established firms could respond to new business models that may disrupt their business.  

  • Thinking Strategically

    Provided by: LBS

    Format: Block week

    This is a course in game theory and its application to business strategy. It offers an introduction to a selection of the methods and results of modern game theory. Special emphasis is placed on the practical applications of these tools. In this course, we analyze strategic situations by deploying the tools of game theory, defined here as the structured and scientific analysis of strategic decision-making. A strategic decision is one where the best choice of action depends on the moves of others, either now or in the future. This course, then, is an introduction to a selection of the methods and results of modern game theory, with special emphasis on business strategy. Nevertheless, strategic situations occur in many walks of life beyond business, including politics, law, and, in general, decisions taken within organizations. The insights gained in this course will help you to forecast and understand the actions of your rivals and to formulate good strategic responses.

  • Pricing Strategy and Tactics

    Provided by: LBS

    Format: Blok week

    Pricing Strategy and Tactics is a cross-functional, pragmatic study of the role of pricing in enhancing and monetizing a firm’s competitive advantage. The first part of the course will establish a foundation for effective pricing decisions by teaching key economic, analytical and behavioural concepts associated with costs, customer behaviour and competition. The rest of the course will (a) introduce students to advanced pricing techniques that aim to create additional value, including dynamic pricing, segmented pricing, pricing structures, and promotions and (b) highlight practical applications of these approaches within a variety of specific industry contexts.

Marketing

  • Marketing for Organic Revenue Growth

    Provided by: CBS

    Format: Block week

    This course addresses revenue growth, which marketers in particular are under increasing pressure to produce. More specifically, it looks at three main (and inter-related) paths to growth: new products, brand building, and customers. Participants play the role of growth consultants/Chief Growth Officers. The intended benefits/learnings are: 1. To better understand how a firm can generate growth. 2. To develop systematic skills to aid in identifying and evaluating growth options. 3. To see how new product development, branding, and customer management are related. 4. To have the opportunity to think in some detail about a particular company’s strategy. 5. To develop the ability to gain insight from atypical sources.

  • Systematic Creativity in Business

    Provided by: CBS

    Format: Block week

    This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution.

  • Advanced Marketing Strategy

    Provided by: LBS

    Format: Block week

    The purpose of this course is to develop sustainable marketing strategy keeping in mind the dynamics of product markets. Marketing strategy development is examined under the over-arching framework of the Product Life Cycle (PLC). At the end of the course, students should be able to (a) analyze marketing strategy from “stages of PLC” perspective, (b) use frameworks such as CRM to develop strategy and (c) carry out relevant qualitative and quantitative analyses. Another objective of the course is to familiarize students with cutting-edge trends and developments in the world of marketing and strategy. The course content spans multiple industries including retailing, technology, telecommunication and consumer packaged goods.

  • Brand Management

    Provided by: LBS

    Format: Block week

    This course offers you the chance to combine theory and practice to understand the most important concepts in building strong brands, maximizing the value of existing brands, and managing a brand portfolio. From a theoretical perspective, the course aims to introduce you to the issues faced by brand stewards and to provide an overall framework and a set of more specific tools to manage these issues, paying special attention to emerging topics in branding. From a practitioner perspective, the course objective is to show how the principles learned in class apply to real-world problems by making extensive use of examples, cases, and guest speakers.

  • Social Media and Internet Marketing

    Provided by: LBS

    Format: Block week

    Social Media and Internet Marketing (SMIM) primarily focuses on understanding: (a) digital consumer behavior, (b) new ways of marketing to the internet consumer - including content, search, advertising, social media, geo-local, & omni-channel, (c) the various technologies that underlie the internet ecosystem, and (d) key digital/internet marketing frameworks and metrics.

  • Customer Centric Innovation

    Provided by: CBS

    Format: Block week

    This course deals with the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. We structure our learning around the following basic steps of the innovation process: 1. Opportunity identification / Idea generation; 2. Design; 3. Testing; 4. Launch.

  • Developing and Executing The Market Strategy

    Provided by: CBS

    Format: Block week

    Developing and Executing the Market Strategy is a specially designed simulation-based course. The goal of the course is to prepare you for making critical strategic marketing decisions in today’s modern corporations — large, mid-size, small, and start-ups. The course is designed to help you develop the knowledge and skills necessary to develop market strategy at the business (in contrast to product) level. Emphasis is on planning for a three-to-five year horizon. The course will provide you with hands-on-experience in using well-developed processes to create strategy.